Swiss people love good coffee – and historically they love
to get it from their trusted coffee window with a great barista expertise.
So, for the launch of the new Vertuo system in Switzerland, we decided to enter
new places - yours - with an unique activation: The Vertuo Window.
We transformed people's homes into coffee windows.
We simply turned a private living-room into a coffee window for everyone to enjoy.
By doing so, not only did we launch a brand-new product,
but we also proved our love and understanding for the Swiss coffee culture.
Be your own barista, at home
Nespresso Vertuo Window led to a true coffee experience loved by all.
This new and unexpected sampling experience seduced coffee lovers, making Nespresso
the one brand to openly celebrate a coffee trend. It unleashed a bigger bond between people and the brand itself,
inspiring thousands to dive deeper into their love for high-quality coffee. The campaign was on for a month with influencers, Instagram posts and new homes opened. So next time, pay attention to the window in your neighborhood,
it might hides a coffee lover...
