In 2023, Nespresso decided to reveal its most important innovation since 30 years: their first paper-based and home compostable capsule. A revolution in the coffee world which needed to be presented and
introduced to the world in a simple and approachable way.
So we decided to capitalized on this unforgettable taste by creating a series of inspiring tutorials introducing this revolution.
The two pieces of films - recorded in the four swiss languages - have been done in real action for the first one and in 3D for the second. The main challenge was to make sure we create a consistent and inspiring world for both.
From Social contents, online platforms, Boutiques' displays to the official Nespresso website, these films were important for the brand. Share internally and externally through email campaign, too, they kept our Swiss know-how intact.