In May 2015, the Vangardist published a special edition of its magazine printed in the blood of HIV positive people. This, to raise more awareness and break the stigma of HIV. Sealed, the magazine was an invitation to touch this subject in an innovative and surprising way. We finally came up with a simple and impactful message:
The issue is now in your hands
This idea was awarded with 9 Cannes Lions
and 21 other international awards such as D&AD, Eurobest and Drums.
