SGPA
rencontreunbete.ch
360 Campaign
THE BRIEF
Sensibilize people to not give up their animals during the Summer period.
THE IDEA
The most beautiful meetings are made at the SPA.
HOW IT WORKS
An integrated campaign took place during the 2013 summer in Geneva. A two-time Print campaign (teaser & revelation) directly drove the people to a website where they could meet the animal of their dream and adopt it. It doubled the adoptions during this summer.
This campaign has been realised with Julien Brunner (AD), Dyane Grémaud (AAD) and Vincent Calmel (Photograph) and has been finalist in the Grand Prix Romand de la Création 2013.
www.rencontreunebete.ch
CASE
TEASER
REVEAL
WEBSITE
PRESS / OOH
