DGMR is the official Lausanne State road maker also in charge of the security of social residents. So when they knocked on our door with 23bis to create a new campaign for there renovation of one of the most iconic road of "Romandie", we fasten our seatbelts and made it happen.
The idea is as simple as it gets.
We created messages and visuals directly inspired by the uniqueness of this road in Lavaux.
The Petit Corniche project communication has be relayed through targeted OOH,
local transportations, assets and Social Media assets.
